the Aurum Revenant brand is the umbrella for all of jay merrick's creative work.

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The name Aurum Revenant symbolizes rebirth after a lengthy period of darkness, shedding your former self in order to become something greater.

 

The gold represents that ‘something greater’, symbolizing prosperity, fortune, and success. Creating a brighter, more striking future for oneself. As for the word Revenant, it represents one who returns from a crucible of personal darkness they've undergone, experiencing a period of transformation and rebirth, finally entering into the light as their final form. These are themes often explored in many of Jay Merrick’s stories.

 

The brand’s wolf emblem also ties into these themes, as not only are wolves sometimes seen as a symbol of rebirth and creation, but also community, family and companionship—other themes explored in Jay’s stories—aspects of life that are essential for one's growth in order to become a greater person than they were before.